Audi is another in a long history of German automobile makers. The Germans seem to produce car companies at the drop of a hat. Their headquarters are at Ingolstadt, Bavaria. Audi is a wholly owned subsidiary of the famous Volkswagen company. Audi’s catch phrases or slogans are “progression through technology” and “never follow”.

Audi did not have the happiest of beginnings. Audi was first started in 1899 by August Horch and was not called Audi at that time. It was, of course, called Horch Automobiles and the first car rolled off the very primitive production line in 1901.

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Audi is what I consider to be part of the “German Big Three.” Much like the American big three – Ford, Dodge and GM, the Germans are Audi, BMW and Mercedes. This puts Audi in the league of luxury autobahn burners that are recognized the world over. The Audi badge – the ‘Four Rings’ symbolizes the 1932 merger of the four independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. Together with the NSU brand, which joined in 1969, these companies are the roots of the present-day AUDI AG.